Services
Start with the problem.
You do not need to choose between product, brand, UX, or strategy. Tell me what is stuck.
Senior thinking and hands-on delivery, without the agency handoff.
Idea to product
You know there is something here. It is not clear enough yet.
I turn the idea into a product direction, working prototype, credible identity, and story people can repeat.
Outcome
- A sharper bet
- Something real to test
- A story customers and investors can follow
- A foundation the team can build
Best for
New products, pre-seed teams, fundraising, prototypes, and first launches.
Work · Idea to product
BlitzyWe partnered with Blitzy to think through and build their first product: flows, UX, UI and a design system their product consumes, working directly with the founders and their engineers.View case 
World Class HealthWorld Class Health gives employees and their families access to the top 1% of hospitals and doctors worldwide. We built the prototype and platform to reflect that promise.View case
Product to traction
People reach the product. Then something breaks.
Maybe they do not understand it. Maybe they do not trust it. Maybe the experience still reflects the company you used to be.
I find the weak point and rebuild around the action that matters.
Outcome
- A clear diagnosis
- Less friction in the core journey
- A system the team can extend
- A stronger reason to choose the product
Best for
Onboarding, conversion, retention, redesigns, design debt, and product repositioning.
Work · Product to traction
TightropeTightrope turns enterprise systems that never shipped an API into ones you can call. We built the positioning, the identity, the copy, the product storytelling, the site and the blog system it launched on.View case 
SyzlSyzl connects food entrepreneurs with certified commercial kitchen spaces. We built the brand and product to match the opportunity.View case
Fractional design leadership
The company needs design leadership. The role is not ready yet.
I give the founder and team a senior design counterpart who can set direction and still do the work.
Outcome
- Faster decisions
- A higher quality bar
- Less weight on the founder
- A cleaner path to the eventual hire
Best for
Growing teams, scattered design work, hiring gaps, product resets, and brand drift.
Work · Design leadership
EQXWhere crypto meets clarity. Real-time transparency, public financials, low fees, and top-tier security, designed to be the trusted choice for trading with confidence.View case 
FairlyAIFairly AI automates governance, risk, and compliance for AI systems. We helped them explain a complex product simply, and look like the category leader doing it.View case
How the studio works
More ownership than a freelancer. More direct than an agency.
I work inside the problem, not outside the company waiting for tasks.
I help decide what matters, make the direction tangible, and carry it through product, brand, website, and launch.
Gev leads every engagement. Specialists join only when the work needs them.
- One active priority
- We move the most important decision before adding more.
- Work in the open
- You see the thinking while it is still useful to react.
- One thread throughout
- The context stays connected from strategy through delivery.
What happens first
A useful direction. Something real. Less uncertainty.
Days 1–3
Find the real problem.
Week one
Make the direction visible.
Week two
Put something useful in front of customers, investors, or the team.
Weeks three and four
Test, refine, and decide what moves next.
Fit
This works when
- The decision matters to the company
- A founder or product owner is involved
- Product and brand cannot be solved separately
- The team wants candid senior direction
- Something needs to move now
Choose another model when
- You need a large production bench
- The brief is finished and only needs execution
- Low-cost volume matters most
- Nobody can own the decision internally
Investment
Start with the smallest useful engagement.
Most work runs monthly. Focused diagnostic, prototype, brand, or launch scopes can be priced separately.
After a short call, I recommend a scope, cadence, and investment based on what needs to change.
Frequently asked questions
- What can happen in the first month?
- A working direction in the first few days, something visible in week one, and something real in front of customers, investors, or the team in week two. Weeks three and four test it and decide what moves next. Engagements are weekly and ship continuously rather than arriving as one large reveal at the end.
- Do you work with an existing team?
- Yes. Most engagements run inside a team that already exists. I join your Slack, work to a weekly rhythm, and plug into your developers and product managers so the work lands in production rather than staying in Figma. There are no account managers and no translation layer between you and the person doing the work.
- Can you help us hire?
- Yes. For startups the work often bridges to a full-time hire: I build the initial product senior-led while helping you source, screen, and hire the permanent in-house design team. For later-stage teams there is a wider track covering org structure, hiring, and how product, design, and engineering work together.
- Do you code?
- Yes, front-end and marketing sites. On product builds I work hand in hand with your engineers rather than handing over static files and hoping they survive implementation. That means a direction can travel from strategy to something shipped without changing hands partway.
- How quickly can we start?
- Usually within days rather than months, because there is no hiring process. Activation runs 48 to 72 hours once scope is agreed. Availability depends on current client load and the roster is deliberately small, so it is worth asking early. Every inquiry gets a reply within 24 hours.
Which problem looks like yours?
Send me the context. I will suggest the right starting point or tell you when another option fits better.
No sales team. No polished brief required.