Helping founders solve big product design problems

i’ve helped Founders at

Selected work

Recent product, brand and website work with founders and startup teams.

Services

Product Design Websites Branding Prototyping Development Positioning Design Systems Strategy Copywriting

See full list of SERVICES & CAPABILITIES below

Not just a designer.
I’m your partner.*

* NON-BIG-AGENCY GUARANTEED

You’ve met the other kind: account managers, junior handoffs, a deck where your product should be. We work the opposite way: closely with your developers and product managers, without the large team, the office, or the retainer that pays for them.

Let’s talk

Efficiency

& Value

Starts in
days

Engagements begin within 48 to 72 hours of a yes. There is no hiring process, so there is nothing to wait on.

Gev, start
to finish

Gev leads every engagement, strategy through execution, for a small number of companies at a time. Nothing is handed off to a junior team.

Unlimited
requests

Unlimited requests within scope, with workshops and a weekly meeting, on one monthly retainer.

In their words

Founders, CEOs and product leaders on what the work was actually like.

One of my favourite measures of people is how many ideas they offer per minute. Gev is a problem solver, a true creative, a thinker and a doer. Can’t wait to work with him again.

Siri AgrellVP, Corporate & Strategic Initiatives, CreateTO

We didn’t want a team that would just build what we asked for, and Gev’s didn’t. They pushed us to get it right, argued when it mattered, and moved like founders in their own company.

Brian ElliottCo-Founder & CEO, Blitzy

Gev and his team helped us move quickly on product design work, from early explorations to high-quality prototypes in code. They have strong product taste, work fast, and are a pleasure to collaborate with.

Jean AmiounyCo-Founder & CEO, Shakepay

David Van BruwaeneAsenion

Jason GoldlistTechTO

Colin SwannIntercap

Tim RyanAtomic8

Dave NugentPurpose Unlimited

Nikki BhatiaXanadu

Sumit PasupalakSkyfall AI

Amy BaryshnikEstateKit

Alex NormanN49P

Stacey KlineFebruary Capital

Jody GliddenPostilize

Tara SyedGlowGuide

Travis FullerMuse Software

Tara PichumaniTightrope

Adrian SavinSyzl

Allisha FuruyaAdvis

Shivangi KhannaKrida

Read every testimonial

What we

actually do

Product Design

Product
Design
Strategy

User
Experience
Design (UX)

User
Interface
Design (UI)

AI UX & LLM
Interface
Design — see case study

Design
Audits

User
Research — see case study

Design
Systems — see case study

Wireframes

Personas

User
Journeys

Prototypes — see case study

Branding

Brand
Workshops

Brand &
Product
Positioning — see case study

Landing
Pages

Marketing
Websites — see case study

Pitch &
Slide Decks — see case study

Logos &
Visual
Identity — see case study

Colors &
Typography — see case study

Social Media
Graphics

Messaging &
Copywriting — see case study

Icons &
Illustrations

Industries

AI & ML — see case study

Crypto &
Web3 — see case study

Fintech — see case study

Biotech &
Health — see case study

Productivity
Platforms — see case study

Data
Platforms — see case study

Climate
Tech

Legal
Tech

Why smart teams go fractional

The agency model is broken. Here’s what we do instead.

Built for Messy

Most agencies need defined scopes and clean briefs. We do our best work when things are messy, helping you shape the vision, test assumptions, and move fast when it matters.

                                      
                                      
                                      
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Fully Embedded

We join Slack. We ship weekly. We give feedback that improves the product, not just the pixels. We’re more like co-founders than vendors.

Fully Embedded

We join Slack. We ship weekly. We give feedback that improves the product, not just the pixels. We’re more like co-founders than vendors.

                                      
                                      
                                      
                                      
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Bridge to Full-Time

We don’t lock you into a perpetual retainer. We build your initial product senior-led, while helping you source, screen, and hire your permanent in-house design team.

Bridge to Full-Time

                                      
                                      
                                      
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We don’t lock you into a perpetual retainer. We build your initial product senior-led, while helping you source, screen, and hire your permanent in-house design team.

Photos by Rebecca Wood

Hello.
I’m Gev.

Fractional Design
& Product Partner

In 2007, I was working on a project for Facebook, designing a photo contest for Gossip Girl. I assumed people would not post photos of themselves online. Two days later, we had half a million entries. I stopped designing for myself that day.

I led product design at Wealthsimple, then spent six years running creative at a global agency. A decade of building products inside real organizations, under real pressure. The best decisions never happened in Figma. They happened in the conversations nobody wrote down.

Gev Design is built around that idea. We come in end to end: product, brand, development, marketing. One partner, across the work that usually falls between four different vendors. No account managers. No junior handoffs. No file drops. BetaKit called it a new model for design. Founders who have been through the agency cycle usually just call it a relief.

We work with a small number of companies at a time. All referrals. If you are at an inflection point, let’s talk .

Helping founders solve big product design problems

Selected work

A $1.4B First Product

Where Founders Get Their Start

For People Who Left the Org Chart

Integrations That Build Themselves

Hawaii Law, in Japanese

Canada's Tech Community, in Person

An AI That Never Forgets

Airbnb for Commercial Kitchens

The Story That Raised $8M

Legacy Finance, Modern Brain

Services

Product Design Websites Branding Prototyping Development Positioning Design Systems Strategy Copywriting

Not just a designer.
I’m your partner.*

You’ve met the other kind: account managers, junior handoffs, a deck where your product should be. We work the opposite way: closely with your developers and product managers, without the large team, the office, or the retainer that pays for them.

Let’s talk

Efficiency

& Value

Starts in
days

Gev, start
to finish

Unlimited
requests

In their words

What we

actually do

Product Design

Branding

Industries

Why smart teams go fractional

Built for Messy

Built for Messy

Fully Embedded

Fully Embedded

Bridge to Full-Time

Bridge to Full-Time

Hello.
I’m Gev.

Ready when you are.

Helping founders solve big product design problems

Selected work

A $1.4B First Product

Where Founders Get Their Start

For People Who Left the Org Chart

Integrations That Build Themselves

Hawaii Law, in Japanese

Canada's Tech Community, in Person

An AI That Never Forgets

Airbnb for Commercial Kitchens

The Story That Raised $8M

Legacy Finance, Modern Brain

Services

Product Design Websites Branding Prototyping Development Positioning Design Systems Strategy Copywriting

Not just a designer.I’m your partner.*

You’ve met the other kind: account managers, junior handoffs, a deck where your product should be. We work the opposite way: closely with your developers and product managers, without the large team, the office, or the retainer that pays for them.Let’s talk

Efficiency

& Value

Starts indays

Gev, startto finish

Unlimitedrequests

In their words

What we

actually do

Product Design

Branding

Industries

Why smart teams go fractional

Built for Messy

Built for Messy

Fully Embedded

Fully Embedded

Bridge to Full-Time

Bridge to Full-Time

Hello.I’m Gev.

Ready when you are.

Not just a designer.
I’m your partner.*

You’ve met the other kind: account managers, junior handoffs, a deck where your product should be. We work the opposite way: closely with your developers and product managers, without the large team, the office, or the retainer that pays for them.

Let’s talk

Starts in
days

Gev, start
to finish

Unlimited
requests

Hello.
I’m Gev.