Helping founders solve big product design problems
i’ve helped Founders at ↓
Services
Product Design Websites Branding Prototyping Development Positioning Design Systems Strategy Copywriting
See full list of SERVICES & CAPABILITIES below
Not just a designer.
I’m your partner.*
* NON-BIG-AGENCY GUARANTEED
You’ve met the other kind: account managers, junior handoffs, a deck where your product should be.
We work the opposite way. Closely with your Developers and Project Managers to create excellent UX with sales appeal.
Without the expenses of a large team, office rent and a big retainer, your costs stay down while value increases.
Let’s talk →
Efficiency
& Value
You’ll get unlimited requests, workshops, weekly meetings and world-class design.
You’ll get unlimited requests, workshops, weekly meetings and world-class design.
Intuitive
Products
We'll go from zero to one by thinking strategically about your business goals and delivering a common-sense product your clients will want to use.
Flexible
Collaboration
Communicating in the most transparent and direct ways to design a product in a reasonable time and at an affordable price.
Exclusive clients
A few startups a year, never more — so every client gets the whole studio, and Gev leads every engagement.
In their words
Gev is an impresario of form and function. Taking highly technical AI engineering and compliance into account he has done the unthinkable for us: made it simple.David Van BruwaeneCo-Founder & CEO, Asenion
Gev blends deep empathy for the customer with a practical focus, so we can move quickly and deliver. A true partner and a pleasure to work with. Highly recommended!Tim RyanCo-Founder & CEO, Atomic8
Working with Gev and his team was transformational. They brought Estate Kit from idea to reality with exceptional design and thoughtful strategy. True partners, genuinely invested in our success.Amy BaryshnikCo-Founder & CEO, EstateKit
Gev spent weeks on positioning, ICP, and tone before touching a single visual. That first-principles approach gave us a brand strategy deck we still reference constantly, and an unorthodox vision brought fully to life.Tara PichumaniCo-Founder & CEO, Tightrope
What we
actually do
Product Design
Superior UX/UI
Product
Design
Strategy
User
Experience
Design (UX)
User
Interface
Design (UI)
Design
Audits
Wireframes
Personas
User
Journeys
Branding
From start to finish
Brand
Workshops
Landing
Pages
Colors &
Typography
Social Media
Graphics
Messaging &
Copywriting
Icons &
Illustrations
Industries
From seed to scale
Why smart teams go fractional
The agency model is broken. Here’s what we do instead.
Approach
Fractional product and design teams bring the speed, depth, and flexibility that traditional agencies and full-time hires often can’t match.
Senior Talent
You work with the people doing the work. No account managers, no junior handoffs, no translation layers.
Speed, No Risk
Strategic thinking and execution from day one, without the overhead, hiring delays, or long-term commitment of a full-time hire.
Speed, No Risk
Strategic thinking and execution from day one, without the overhead, hiring delays, or long-term commitment of a full-time hire.
Built for Messy
Most agencies need defined scopes and clean briefs. We do our best work when things are messy, helping you shape the vision, test assumptions, and move fast when it matters.
Built for Messy
Most agencies need defined scopes and clean briefs. We do our best work when things are messy, helping you shape the vision, test assumptions, and move fast when it matters.
Fully Embedded
We join Slack. We ship weekly. We give feedback that improves the product, not just the pixels. We’re more like co-founders than vendors.
Fully Embedded
We join Slack. We ship weekly. We give feedback that improves the product, not just the pixels. We’re more like co-founders than vendors.
Bridge to Full-Time
We don’t lock you into a perpetual retainer. We build your initial product senior-led, while helping you source, screen, and hire your permanent in-house design team.
Bridge to Full-Time
We don’t lock you into a perpetual retainer. We build your initial product senior-led, while helping you source, screen, and hire your permanent in-house design team.
Photos by Rebecca Wood
Hello.
I’m Gev.
Fractional Design
& Product Partner
In 2007, I was working on a project for Facebook, designing a photo contest for Gossip Girl. I assumed people would not post photos of themselves online. Two days later, we had half a million entries. I stopped designing for myself that day.
I led product design at Wealthsimple, then spent six years running creative at a global agency. A decade of building products inside real organizations, under real pressure. The best decisions never happened in Figma. They happened in the conversations nobody wrote down.
Gev Design is built around that idea. We come in end to end: product, brand, development, marketing. One partner, across the work that usually falls between four different vendors. No account managers. No junior handoffs. No file drops. BetaKit called it a new model for design. Founders who have been through the agency cycle usually just call it a relief.
We work with a small number of companies at a time. All referrals. If you are at an inflection point, let’s talk.
