Helping founders solve big product design problems
i’ve helped Founders at ↓
Gev is a master facilitator. Whether he is working with our leadership team or with our PMs and engineers, he takes the business strategy and brings it to life.
Selected work
Recent product, brand and website work with founders and startup teams.
A $1.4B First Product
Blitzy
The first product for an AI platform that builds enterprise software in days: flows, UX and UI, the deck they sold and hired with, and a design system the product itself consumes.
Hawaii Law, in Japanese
AdvisA Hawaii law firm whose clients are Japanese, so nothing could be translated after the fact: brand, site, photography, video and the words, built in both languages at once.For People Who Left the Org Chart
JuggleAn app for the people who left the org chart: it holds the context of their work and surfaces what matters next, unprompted. Brand, Mac app, marketing site, and the motion that shows it working.
Services
Product Design Websites Branding Prototyping Development Positioning Design Systems Strategy Copywriting
See full list of SERVICES & CAPABILITIES below
Not just a designer.
I’m your partner.*
* NON-BIG-AGENCY GUARANTEED
You’ve met the other kind: account managers, junior handoffs, a deck where your product should be.
We work the opposite way. Closely with your Developers and Project Managers to create excellent UX with sales appeal.
Without the expenses of a large team, office rent and a big retainer, your costs stay down while value increases.
Let’s talk →
Efficiency
& Value
You’ll get unlimited requests, workshops, weekly meetings and world-class design.
You’ll get unlimited requests, workshops, weekly meetings and world-class design.
Intuitive
Products
We'll go from zero to one by thinking strategically about your business goals and delivering a common-sense product your clients will want to use.
Flexible
Collaboration
Communicating in the most transparent and direct ways to design a product in a reasonable time and at an affordable price.
Exclusive clients
A few startups a year, never more — so every client gets the whole studio, and Gev leads every engagement.
In their words
Founders, CEOs and product leaders on what the work was actually like.
One of my favourite measures of people is how many ideas they offer per minute. Gev is a problem solver, a true creative, a thinker and a doer. Can’t wait to work with him again.
We didn’t want a team that would just build what we asked for, and Gev’s didn’t. They pushed us to get it right, argued when it mattered, and moved like founders in their own company.
Gev brought design thinking to our team and was incredibly effective, leading us through a series of workshops that helped us solidify our understanding.
Working with Gev and his team was transformational. They brought Estate Kit from idea to reality with exceptional design and thoughtful strategy. True partners, genuinely invested in our success.
Gev and his team helped us move quickly on product design work, from early explorations to high-quality prototypes in code. They have strong product taste, work fast, and are a pleasure to collaborate with.
What we
actually do
Product Design
Superior UX/UI
Product
Design
Strategy
User
Experience
Design (UX)
User
Interface
Design (UI)
Design
Audits
Wireframes
Personas
User
Journeys
Branding
From start to finish
Brand
Workshops
Landing
Pages
Colors &
Typography
Social Media
Graphics
Messaging &
Copywriting
Icons &
Illustrations
Industries
From seed to scale
Why smart teams go fractional
The agency model is broken. Here’s what we do instead.
Approach
Fractional product and design teams bring the speed, depth, and flexibility that traditional agencies and full-time hires often can’t match.
Senior Talent
You work with the people doing the work. No account managers, no junior handoffs, no translation layers.
Speed, No Risk
Strategic thinking and execution from day one, without the overhead, hiring delays, or long-term commitment of a full-time hire.
Speed, No Risk
Strategic thinking and execution from day one, without the overhead, hiring delays, or long-term commitment of a full-time hire.
Built for Messy
Most agencies need defined scopes and clean briefs. We do our best work when things are messy, helping you shape the vision, test assumptions, and move fast when it matters.
Built for Messy
Most agencies need defined scopes and clean briefs. We do our best work when things are messy, helping you shape the vision, test assumptions, and move fast when it matters.
Fully Embedded
We join Slack. We ship weekly. We give feedback that improves the product, not just the pixels. We’re more like co-founders than vendors.
Fully Embedded
We join Slack. We ship weekly. We give feedback that improves the product, not just the pixels. We’re more like co-founders than vendors.
Bridge to Full-Time
We don’t lock you into a perpetual retainer. We build your initial product senior-led, while helping you source, screen, and hire your permanent in-house design team.
Bridge to Full-Time
We don’t lock you into a perpetual retainer. We build your initial product senior-led, while helping you source, screen, and hire your permanent in-house design team.
Photos by Rebecca Wood
Hello.
I’m Gev.
Fractional Design
& Product Partner
In 2007, I was working on a project for Facebook, designing a photo contest for Gossip Girl. I assumed people would not post photos of themselves online. Two days later, we had half a million entries. I stopped designing for myself that day.
I led product design at Wealthsimple, then spent six years running creative at a global agency. A decade of building products inside real organizations, under real pressure. The best decisions never happened in Figma. They happened in the conversations nobody wrote down.
Gev Design is built around that idea. We come in end to end: product, brand, development, marketing. One partner, across the work that usually falls between four different vendors. No account managers. No junior handoffs. No file drops. BetaKit called it a new model for design. Founders who have been through the agency cycle usually just call it a relief.
We work with a small number of companies at a time. All referrals. If you are at an inflection point, let’s talk.
