Case 07 / 18
N49P
Investor materials that had to earn the meeting.
- Sector
- Venture Capital
- Year
- 2023
- Scope
- Deck · Website · Brand
A venture fund raises money in the same room it hands money out in, from people who see forty decks a quarter. N49P had the track record and the thesis. What it did not have was a set of materials that looked like the firm behind them. In that room, the materials are the first thing anyone reads about you.
Forty decks a quarter
The audience was the constraint. An institutional investor is not reading for pleasure. They are looking for a reason to stop, and a deck that makes them hunt for the numbers hands them one.
Everything N49P needed faced that same test. The deck for the pitch. The website for the diligence afterwards. The quarterly reports for the years after that. And one logo holding it together.
Write it for the reader who wants to stop
Every line was written to be skimmed. The claim first, the number beside it, nothing in between.
The partners sat in for all of it. The person who has to present a slide is the only one who can tell you it does not survive being presented.
The same brand then carried through every investor touchpoint: the deck, the website, the recurring report layouts, and the logo tying them together.
Most designers want the brief written before they start. Gev does his best work while the problem is still fuzzy, when naming the thing matters more than styling it.
Alex Norman, Co-Founder, N49PThe deck outlived the project
In May 2026 N49P announced a $25 million USD first close for its fourth fund: $34 million CAD in commitments against a $70 million target.
The same deck is still the one raising it, years after the project ended.
