Case
Studies

Work that ships.
Stories worth telling.

Selected product design, branding, website and development case studies: work with founders and startup teams by Gev Marotz, fractional design and product partner in Toronto.

Featured case study

Toronto Studio Builds Personal Time Machine.

MindPalace

Product Design · Website Development · Branding & Positioning

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All case studies

Product Design · Website Development · Branding

Syzl

Toronto Studio Turns Ghost Kitchens Into Gold.

Syzl connects food entrepreneurs with certified commercial kitchen spaces. We built the brand and product to match the opportunity.

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Branding · Website · Photography

Advis

Trust Is a Design Problem. We Solved It.

We helped Advis build a brand and website that feels calm, human, and easy to trust, just like their team.

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Product UX/UI Design · Deck Design · Design System

Blitzy

One Design System. An Entire Engineering Team Unblocked.

We partnered with Blitzy to design their core product and a scalable design system, working closely with their engineering team to bring it all to life.

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Website Development · Branding & Positioning · Marketing Decks & Social

TechTO

Canada's Biggest Tech Community Finally Looks Like It.

TechTO connects Canada's tech community through events, networking, and knowledge sharing. We rebuilt their brand and website to match their reach.

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Deck · Website · Branding

N49P

The Investor Deck That Changed the Room.

N49P helps startups grow through funding and guidance. To attract more high-profile investors, they needed a polished image and clear messaging. We delivered both.

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App Design · Branding & Positioning · Website Development

EQX

Making Crypto Feel Less Like a Gamble.

Where crypto meets clarity. Real-time transparency, public financials, low fees, and top-tier security, designed to be the trusted choice for trading with confidence.

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Investor Prototype · Website Development · Strategic Planning

World Class Health

A Global Health Benefit That Actually Looks World Class.

World Class Health gives employees and their families access to the top 1% of hospitals and doctors worldwide. We built the prototype and platform to reflect that promise.

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Web App · Product Strategy · Discovery & Testing

Purpose Investments

Legacy Finance Gets a Modern Brain.

Purpose Unlimited is reimagining asset management, wealth management, and retirement. We prototyped a next-gen advisory product from discovery through to investor-ready testing.

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Website · Branding · Product Design

Everyrate

The Best Mortgage Rate, Minus the Spreadsheet.

Everyrate lets users compare mortgage rates from every major lender in one place. We designed the brand and product to make a complex decision feel simple.

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App Design · Product Vision · Prototypes

Career Plan

Because Your First Job Shouldn't Be Your Worst.

An AI-powered career platform for university students that combines fun, interactive features with peer-reviewed advice. We shaped the product vision and built the prototypes.

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Web App · Pitch Deck · Prototype

FairlyAI

Governing AI Before It Governs You.

Fairly AI automates governance, risk, and compliance for AI systems. We helped them explain a complex product simply, and look like the category leader doing it.

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Brand · Slack App · Web App

Atomic8

Better Managers Don't Work Harder. They Work This Way.

Atomic8 is a manager effectiveness platform that automates essential team workflows into a single, searchable system. We built the brand, Slack app, and web app end to end.

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App Design · Product Strategy · Branding

Buzz Wallet

Crypto for Humans, Not Crypto Bros.

Buzz Wallet makes using crypto and NFTs easy, safe, and social. We designed the app, brand, and product strategy to bring Web3 to a wider audience.

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App Design · Product Vision · Marketing Design

Newton

Zero Fees. 70 Coins. One Very Canadian Idea.

Newton is Canada's no-fee crypto platform, offering smart trading tools and full regulatory compliance. We supported their product vision and marketing design.

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Discovery · Product Strategy · App Design

The Advice Company

What If Your Financial Advisor Actually Understood You?

An AI-powered financial advice platform that blends cutting-edge tech with human expertise. I designed and tested the product end to end, from discovery through investor-ready prototype.

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CaseStudies

Toronto Studio Builds Personal Time Machine.

Toronto Studio Turns Ghost Kitchens Into Gold.

Trust Is a Design Problem. We Solved It.

One Design System. An Entire Engineering Team Unblocked.

Canada's Biggest Tech Community Finally Looks Like It.

The Investor Deck That Changed the Room.

Making Crypto Feel Less Like a Gamble.

A Global Health Benefit That Actually Looks World Class.

Legacy Finance Gets a Modern Brain.

The Best Mortgage Rate, Minus the Spreadsheet.

Because Your First Job Shouldn't Be Your Worst.

Governing AI Before It Governs You.

Better Managers Don't Work Harder. They Work This Way.

Crypto for Humans, Not Crypto Bros.

Zero Fees. 70 Coins. One Very Canadian Idea.

What If Your Financial Advisor Actually Understood You?

Let's book a call.

Case
Studies