Case 04 / 16
TechTO
- Client
- TechTO
- Sector
- Tech Community · Events
- Year
- 2023
- Scope
- Brand · Website · Decks
We collaborated with TechTO to redefine their brand and website experience, delivering a cohesive design strategy, branding, and a fully integrated Webflow website to support their vibrant tech community.
A community that outgrew its brand
TechTO connects Canada's tech community through events, networking, and knowledge sharing, but by 2023 the brand no longer matched that reach. Canada's biggest tech community needed to look like it: a redefined identity and a website experience as vibrant as the rooms TechTO fills.
“Gev Design went above and beyond at every point of this project. They perfectly captured the essence of TechTO, delivering a brand and website that feel both modern and true to our community. The final result exceeded all expectations.”
Rebuilt from research up
We began with user research and brand positioning, then rebuilt the identity from there: logo, colour, and type, all in service of TechTO's vibrant mission.
The new brand rolled out through a fully integrated Webflow website that weaves together storytelling, community-focused design, and the latest digital tools, plus the marketing decks and social graphics the team runs its events on.
Everywhere TechTO shows up
The new identity shows up everywhere TechTO does: on the website, in the decks, across social, and on the big screens at their events. Co-founder Jason Goldlist called the result modern and true to the community, and said it exceeded all expectations.
