Case 15 / 16
Newton
- Client
- Newton
- Sector
- Crypto · Exchange
- Year
- 2021
- Scope
- App · Vision · Marketing
We worked with Newton's crypto exchange to make it easier and more engaging for users by improving features and guiding their team.
Easier and more engaging
Newton is Canada's no-fee crypto platform: some 70 coins, smart trading tools, and full regulatory compliance. The team wanted the exchange to be easier and more engaging for its users, and wanted guidance for their own product team along the way.
“Gev does product design right. He leads with the customer and makes data-driven decisions. I really appreciate his thoughtfulness and attention to detail.”
Embedded, customer-led, data-backed
We embedded with Newton to improve core features across the app, from trading flows to portfolio views, while supporting their product vision and marketing design. Decisions led with the customer and were backed by data, and we guided Newton's own team as we went.
Product design, done right
An easier, more engaging exchange for Newton's users. The team's verdict: Gev does product design right, customer-led, data-driven, and thorough down to the details.
