Case
Studies

Work that ships.
Stories worth telling.

Selected product design, branding, website and development case studies: work with founders and startup teams by Gev Marotz, fractional design and product partner in Toronto.

Featured case study

For People Who Left the Org Chart

Juggle

Branding · Product Design · Website Development · macOS App

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Feature stories

Investor Prototype · Website Development · Strategic Planning

World Class Health: investor prototype and platform for a global health benefit

The Story That Raised $8M

World Class Health

A benefits platform that opens the top 1% of hospitals and doctors to employees and their families: the story, the prototype and the demo that raised the $8M seed.

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Product Design · Website Development · Branding

Syzl: branding and app design for a commercial-kitchen rental marketplace

Airbnb for Commercial Kitchens

Syzl

A marketplace that puts food entrepreneurs into certified commercial kitchens: brand, product and website, with the design system fixed and the whole thing tested on a phone.

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All case studies

Branding · Website · Photography

Advis: calm, human brand and website for a cross-border law firm

Hawaii Law, in Japanese

Advis

A Hawaii law firm whose clients are Japanese, so nothing could be translated after the fact: brand, site, photography, video and the words, built in both languages at once.

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Product UX/UI Design · Deck Design · Design System

Blitzy: product design and design system for an AI software-build platform

A $1.4B First Product

Blitzy

The first product for an AI platform that builds enterprise software in days: flows, UX and UI, the deck they sold and hired with, and a design system the product itself consumes.

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Website Development · Branding & Positioning · Marketing Decks & Social

TechTO: brand and website for Canada's largest tech community

Canada's Tech Community, in Person

TechTO

The community that connects Canadian tech through events, networking and knowledge sharing: one design strategy carried through the brand, a fully integrated Webflow site and the decks.

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Deck · Website · Branding

N49P: investor deck, website and brand for a venture-capital firm

Backing Canada's Brightest Founders

N49P

A venture fund that needed to look like one in the room: brand, website and the investor deck that went on to raise a $25M USD first close, and is still raising against it.

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App Design · Branding & Positioning · Website Development

EQX: brand, app and website for a transparency-focused crypto exchange

Crypto That Shows Its Math

EQX

A crypto exchange that shows its math, with real-time transparency, public financials and low fees: the name, the brand, the app and the website, built beside their engineers while mentoring their design team.

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Product Design · Website Development · Branding & Positioning

MindPalace: product, brand and website for an AI knowledge-management tool

An AI That Never Forgets

MindPalace

An AI platform with perfect memory of everything your apps have ever held: brand, product and a website loud enough to make a personal time machine sound plausible.

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Web App · Product Strategy · Discovery & Testing

Purpose Investments: web-app product design for a modern asset manager

Legacy Finance, Modern Brain

Purpose Investments

Asset management, wealth and retirement rebuilt for people who expect an app: a next-gen advisory web app carried from discovery through user testing to investor-ready.

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Website · Branding · Product Design

Everyrate: brand and product for a mortgage-rate comparison platform

Every Mortgage Rate, One Page

Everyrate

Every major lender's mortgage rate in one place, minus the spreadsheet: the name, the brand identity and a comparison product built to make a complex decision feel simple.

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App Design · Product Vision · Prototypes

Career Plan: iOS app and prototypes for an AI student-career platform

First Jobs, Without the Guesswork

Career Plan

An AI career platform for university students that reads more like entertainment than advice: the product vision and the prototypes, pairing peer-reviewed guidance with something students will actually open.

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Product Design · Web App · Pitch Deck

FairlyAI: web app and deck for an AI governance and compliance platform

Guardrails for Enterprise AI

FairlyAI

A governance platform for companies wiring AI into their operations: product design alongside their own engineers and scientists, plus the deck, taking something highly technical and making it explain itself simply.

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Brand · Slack App · Web App

Atomic8: brand, Slack app and web app for a manager-effectiveness platform

Autopilot for Managers

Atomic8

A manager-effectiveness platform that folds a team's essential workflows into one searchable system: brand, Slack app and web app, built end to end for remote teams.

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App Design · Product Strategy · Branding

Buzz Wallet: app, brand and strategy for a social Web3 wallet

Web3 With the Door Open

Buzz Wallet

A wallet that holds the door open on Web3, making crypto and NFTs easy, safe and social: app, brand and the product strategy, started from workshops with the founding team and built from scratch.

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App Design · Product Vision · Marketing Design

Newton: app and marketing design for Canada's no-fee crypto platform

Zero Fees, 70 Coins

Newton

Canada's no-fee crypto platform, 70 coins and full regulatory compliance: product vision and marketing design, working with their team to make trading easier and more engaging to use.

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Discovery · Product Strategy · App Design

The Advice Company: app design for an AI-plus-human financial-advice platform

Human Advice at AI Scale

The Advice Company

An AI financial-advice platform for investors going self-directed but still wanting guidance: discovery, strategy, and a product designed and tested end to end through to an investor-ready prototype.

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By sector

Every case in the catalogue, by what it is.

Fintech, Crypto & Venture

AI

SaaS & Marketplaces

Community & Education

Health & Legal

Ready when you are.

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