EQX

Client
EQX
Sector
Crypto · Exchange
Year
2022
Scope
App · Brand · Website

App Design

Branding & Positioning

Website Development

For EQ Exchange, we handled everything: naming, branding, designing, and building their website and app. We worked closely with their engineers and marketers while mentoring their design team.

EQX (EQ Exchange) brand and app overview for the crypto exchange

Making trust visible

Crypto exchanges are not famous for inspiring confidence. EQ Exchange set out to be the trusted choice, built on real-time transparency, public financials, low fees, and top-tier security, and needed a name, brand, app, and website that made that trust visible.

Fig. 01 / 05
EQX crypto-trading app interface

"Gev Design wasn’t just a partner. They believed in us and invested in our vision. We trusted them to help us build the best brand and app out there, and they delivered."

Kevin Hoang, CEO, EQX
Fig. 02 / 05
EQX app screens emphasising trust and transparency in crypto trading

Everything, from the name up

We handled everything: the naming, the branding, and the design and build of both the website and the app. From the unique EQX name to the clean logo and cohesive visuals, every detail was crafted to inspire confidence and embody clarity in a market that rarely offers either.

We worked closely with EQX's engineers and marketers throughout, and mentored their in-house design team along the way.

Fig. 03 / 05
EQX website homepage for the crypto exchange
Fig. 04 / 05
EQX brand identity — name, clean logo and cohesive visual system

Less like a gamble

A brand and app that make crypto feel less like a gamble. CEO Kevin Hoang trusted us to help build the best brand and app out there, and, in his words, we delivered.

Fig. 05 / 05
EQX investing app on a phone showing a rising portfolio chart, a time-range filter and an account balance