A roadmap assumes you know where you’re going
What companies need before they add more work, more people or more AI.
Read noteNotes
for
Founders
I’m Gev Marotz. The problem a company brings me in to fix is rarely the one it actually has. These notes are about finding the real problem, and fixing it.
About Notes
- 01
Who are these notes for?
Founders, CEOs and product leaders at companies where the product has to change and the way forward isn’t obvious yet. Each note takes one problem that usually arrives disguised as a different request, and explains what is actually going on and what to do about it.
- 02
Who writes them?
Gev Marotz, founder of Gev Design, a Toronto-based fractional design and product partner that delivers over $2M a year in product, brand and web work for founders and venture-backed companies. Gev previously led product design at Wealthsimple. See how he works with founders.