Case 16 / 18
Buzz Wallet
Web3, built for the people it usually locks out.
- Sector
- Web3 · Wallet
- Year
- 2022
- Scope
- App · Strategy · Brand
Crypto wallets are built by people who already own one. That is why they ask you to write down twelve words, then show you a screen of hexadecimal, then assume you know what gas is. Buzz Wallet wanted the other person: someone who heard about NFTs from a friend and has never installed a wallet.
Built by insiders, for insiders
The interface was not the hard part. The room was. Everyone in it, founders included, already knew how a wallet worked. A room like that cannot see what it takes for granted, so it builds for people who already own one.
Lead with the people, not the ledger
So the app leads with the social side. Not balances and tokens with sharing added on top, but the feed and the people first. The wallet sits underneath, where a new user finds it once they have a reason to care.
The founding team got there themselves, over a few sessions. Watching them explain the product to each other, the part they got excited about was never the wallet.
Gev Design is an integral part of our team and fun to work with. They go above and beyond with passion designing.
A wallet you can be given
Buzz shipped as a wallet with a community around it: brand, product strategy and app, built from nothing. The test it was made to pass is simple. One user can hand it to another and walk away.
