Case 01 / 18
Juggle
A loud poster brand for a quiet little app.
- Role
- Co-founder · Design
- Sector
- Productivity · SaaS
- Year
- 2026
- Scope
- Brand · Product Design · Website · Mac App · Motion
Juggle is for people who left the org chart. Consultants, fractional leaders, solo operators. More of them every year, trading a ladder for their own accounts and their own hours. It listens to their client calls, files the follow-ups under the right client, and tells them what is next before anything slips.
It is not a client project. Juggle is a company Gev co-founded with Rashel Hariri. Rashel runs marketing and operations, after sixteen years of it at some of the biggest brands going and a fractional practice of her own since. Gev leads design. Both of them ran into this in their own practices long before there was a product in it, and nothing they tried fixed it, so they built the thing they wanted.
For consultants, fractional leaders, and solo operators
Nobody builds for a company of one
Four client calls in a day. By the evening the promises you made in them are in four places: a note app, a calendar invite, a message you sent yourself, and the one that comes back to you at eleven at night. Nothing is lost, exactly. It is just nowhere you can look.
Software for teams assumes a team. Someone to hand the work to, someone to chase you, somewhere it is all written down that other people keep up to date. Work for yourself and you are all three of those people, and the tools still expect you to be three.
Be honest. Check all that apply.
The look came from food packaging. The words came from book covers.
The flat colour and the fat type come from 1930s American food packaging. Printed cheap, nothing decorative, made to be read from across a shop.
The book covers did the other half. The people this is for read a lot, so the jackets already on their shelves are what it had to stand next to. A good one puts one line on a plain field, makes you smile, and turns out to mean something sharper than it first let on. So the lines here are sentences, not slogans, and the joke is always carrying something.
The rules are short. One blue. Red only at the beginning and the end. Two typefaces, each with one job: a heavy one for the big lines, a plain one for everything else. No gradients, no shadows, no rounded corners, so there is nothing to soften a weak idea with.
Inside all that, the app is warm paper instead of poster colour. The brand is where the noise goes. The app has to be quiet, because that is where the day actually gets done, and the whole promise is that you can stop watching it.
The design never got ahead of the build
Juggle runs on the Mac and hears the call from the machine itself. Nothing joins the meeting, so nobody on the other end watches a stranger turn up in the list of people, and nobody has to explain what it is.
The recording and the notes stay on your own Mac, and the service that writes the transcript keeps none of it. The moment a call ends, everything you promised is filed under the person you promised it to.
Every screen was drawn against what the engineers had already shipped that week. Nothing on this page is a screen the app cannot actually show you.
MOONSHOT
Send updated timeline by end of week
↳ Strategy callLoop in Jordan before the next stakeholder meeting
↳ Weekly syncShare the draft for review, get sign-off before Thursday
↳ Design reviewConfirm the revised budget with finance before Friday
↳ Budget reviewTRUE NORTH
Follow up on the budget approval — it's been 2 weeks
↳ Weekly check-inGet clarity on who owns the decision before the next call
↳ Weekly check-inSend recap notes to the wider team
↳ Stakeholder reviewZENITH
Send contract and onboarding doc by Monday
↳ Intro callBook the kickoff workshop with both teams
↳ Intro callShare the project brief for sign-off
↳ Scoping calltimeline needs updating — send EOW
jordan in before stakeholder mtg
- Moving forward with the reduced scope — client confirmed, document it
- Jordan takes point on internal sign-off; you're not in that loop
- Next deliverable lands Thursday — no extensions
- Send updated timeline by end of week
- Loop in Jordan before the next stakeholder meeting
- Share the draft for review — get sign-off before Thursday
Every animation is the product doing its job
The water rising behind the opening line. The tired eyes on the checklist. The client list sorting itself. The demo below, where a call turns into a to-do list. The tile puzzle hidden in the footer. Every one of them animates something the site already does.
None of it was rendered out as a film. The site's own code is running on this page the way it runs on that one.
Watch a real call become tasks, filed to the right client
Beta users — the best in the business don’t do admin. They Juggle it.
01 · Private by default
Juggle listens to every client call in real time, straight from your device. No bot joins, and your clients never see a recorder.
- Privacy-first notes on every call
- Never trained on your data
- Listens from your device audio
For consultants, fractional leaders, and solo operators
Be honest. Check all that apply.
01 · Private by default
Juggle listens to every client call in real time, straight from your device. No bot joins, and your clients never see a recorder.
- Privacy-first notes
- Not trained on your data
- Device audio only
The whole pitch, at speed
The whole homepage cut down to one film of moving type: the drowning, the turn, the invitation, on the brand's three colours, ending with the logo tossing its own arrow.
Nothing had to be made to match later
Juggle is in private beta, with hundreds of people on the waitlist. The brand, the interface, the site and the motion all came from one hand, the site built as well as drawn, so the loud outside and the quiet inside never had to be talked into agreeing.
The app itself was built with fractional engineers the founders hired. Everyone who made Juggle is someone Juggle is for.
